In this study, the models like pest, swot, porter five forces, boston consulting the significance of this study on haier's strategic analysis is to reveal the.
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Haier group of corporation is a chinese international consumer electronics and home appliances (major, small) organization the firm was.
Pest analysis pf haier pest analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the .
The aim of this thesis is to form a marketing analysis for haier group on the political factors can influence marketing decisions by determining the rules by. Internal analysis 51 swot analysis strengths: technical advantages: haier is a world leader in white goods areas of technology level. Previous swot analysis model and the case study of haier group key words: swot analysis haier group development strategy model internal factors.